Hi there, I 'm Kira
Kira Hoffelmeyer is a journalist currently serving as the digital news director for KSL TV and KSL NewsRadio.
Her deep understanding of newsroom analytics, social media strategy and dynamic approach to news production allows her to play a crucial role at KSL NewsRadio and KSL TV.
Previously, she served as the Assistant News Director for KSL NewsRadio, overseeing a small, but mighty digital team. Before that, she was the Daytime Editor for KSL NewsRadio and Executive Producer of Jeff Caplan’s Afternoon News. Kira was the first person to ever be selected as a Daytime Editor and the youngest news producer to date. During her time at KSL NewsRadio, she won three Edward R. Murrow awards, several awards from the Society of Professional Journalists and helped lead the station to win a Crystal Award.
With a Bachelor of Arts in Journalism from the University of Oregon, she has over eight years of experience in both online and radio journalism. Her career has been marked by roles such as producer, writer, reporter, anchor and editor for various media outlets, including The Park Record newspaper, Emerald Media Group, and KLCC.
Kira's coworkers and friends describe her as a “pint-sized firecracker” with a "laughy, bubbly" demeanor. Her passion for delivering high-quality content matches her commitment to empowering her team and innovating the news delivery process.
While not in the newsroom, Kira serves as a board member for Amplify Utah, where she works to get student journalists’ work published in newsrooms across Utah. Additionally, she serves as the digital consultant for the Emerald Media Group, helping students build sound digital strategies and executing them, while also guiding professional staff in the same arena. As if that wasn’t enough — in January 2025, Kira began teaching as an associate instructor at the University of Utah.
Her love for the Wasatch Mountains and the state's classic red rocks brought her back to Utah, where she's a dog mom, a constantly-on-the-move hiker and outdoor enthusiast, an aspiring Instagram DIYer and interior designer, an avid watercolor painter and reader, and usually can be found with a cup of coffee.
